Etsy Seller OS
A busy shop and a profitable shop look identical from the outside — right up until you write down what each item actually cost to make.

What this is
Etsy Seller OS has three pieces: Listings (what you sell and what you keep on each one), Orders (what you owe a customer this week), and Seasonal Plan (when to list, when to stop, when to rest). Three. Your shop dashboard already shows you revenue; this shows you the two numbers it hides.
Setup
Running in three steps
No integrations, no API keys, no formulas to repair.
Buy
Checkout opens shortly. The template link will arrive by email the moment it does.
Duplicate
Open the link and hit Duplicate. The page, the databases, the columns and the example rows land in your own workspace.
Start
Open Start Here and follow the daily rhythm. It is a short read, and it is the only page you have to read.
The method
What is inside, page by page
Every column and every view below is written into the spec this template is built from, so what you duplicate is what you read here.
Start here
Start Here
Two habits and a Friday. Morning you look at what ships; every time you make something you write down what it cost; Friday you find out which listings are actually paying you. Ten minutes a day.
- Morning — 5 minutes
- Every time you make something new — 2 minutes
- Friday — 20 minutes
- The first of the month — 15 minutes
- What to resist
The system
Listings
One row = one thing you sell. Not one variation — a mug in four glazes is one row, unless the glazes cost different amounts to make, in which case they're different products wearing the same name.
🏷️ Listings
One row = one thing you sell, with what it actually costs you to make and sell.
Columns
- Product Title
- Status Select · Draft / Live / Paused
- Price USD Number · Dollar
- COGS USD Number · Dollar
- Margin percent Formula · Percent
- Views Number · Number_with_commas
- Favorites Number · Number_with_commas
- Notes Text
Views
- Margin checkTablefiltered:
StatusisLive· sorted:Margin percentascending · footer:AverageonMargin percent— The Friday view. The top rows are where your hours are leaking. - Live shopGalleryfiltered:
StatusisLive— What a buyer sees, in one grid. Mismatched photos are obvious here and invisible one listing at a time. - Not convertingTablefiltered:
Viewsis greater than 500 · sorted:Favoritesdescending — Interest without sales. Change the price or the first photo — one at a time. - PausedTablefiltered:
StatusisPaused· sorted:Productascending — Read it in September and again in January. Half of a seasonal shop is remembering what to switch back on.
Orders
One row = one order. Opened the day it comes in, closed the day it lands on someone's porch.
📦 Orders
One row = one order. Opened when it comes in, closed when it lands.
Columns
- Order Title
- Item Text
- Revenue USD Number · Dollar
- Ship by Date
- Status Select · To make / Shipped / Delivered / Issue
- Notes Text
Views
- Ship this weekTablefiltered:
Ship byis within the next week ANDStatusisTo make· sorted:Ship byascending — Your bench for the day, in order. The morning view. - LateTablefiltered:
Ship byis beforeTodayANDStatusisTo make· sorted:Ship byascending — This view should be empty. When it is not, the row gets a message before it gets a box. - Needs a humanTablefiltered:
StatusisIssue· sorted:Ship byascending — Custom questions, damages, delays already messaged. Daily in season, twice a week otherwise. - This monthTablegrouped by
Ship by→ Month · footer:SumonRevenue USD— Revenue by month, honest to the day the work actually left the studio.
Seasonal Plan
A handmade shop makes most of its year in about ten weeks, and the work that decides those ten weeks happens in September. This page is the calendar that keeps you from being late to your own best quarter.
- The rule that shapes everything
- January–February — repair and reprice
- March–May — build the catalog
- June–August — the long middle
- September — the month that decides the year
- October–December — execute, don't invent
- The last week of December — the honest hour
What's included
Everything you get on duplicate
- 🧭 Start Here
- 🏷️ ListingsListings: 8 columns, 4 views
- 📦 OrdersOrders: 6 columns, 4 views
- 🗓️ Seasonal Plan
- 14 example rowsA worked example in every table, so the system arrives already breathing. Delete them when it is yours.
- Duplicate straight into your own workspaceOne click. Nothing to install, no integration to connect.
Etsy Seller OS
A busy shop and a profitable shop look identical from the outside — right up until you write down what each item actually cost to make.